7 Reasons To Make Summer Giving Plans

7 Reasons To Make Summer Giving Plans

As I post this, it is only days after Easter. So, why would I be talking to you about summer giving? I will give you seven reasons. If any applies to you, then keep reading. I recommend summer giving plans for the following reasons:

1. The Post-Easter Slump – A church leader said a few years ago, “It used to be that attendance dipped after Easter and returned when school started in late August. Now attendance doesn’t get back to pre-Easter numbers until October!” I’ve shared that comment with pastors nationwide, and I find agreement from large to small churches. That huge attendance and engagement you experience on Easter may dip seven days later. If you don’t take action to offset the decline in giving, you may struggle financially this summer.

2. Your past history – A look at your past summers will show how challenging it can be to make your budget in July. On Wall Street, there is a saying that the trend is your friend. They mean that you can make wise investment decisions based on the history of a company and its stock. Investors spend hours pouring over spreadsheets and reports, looking for trends. The post-Easter slump is not a trend that is our friend but a trend that we ignore to our own peril. Your history is often the best indicator of your future.

3. Increased competition (i.e., Disney, lake, beach, sports, etc.) leading to declining engagement and participation – This is largely the reason for the post-Easter slump in giving. For many of your members, church in summer can be out of sight and out of mind. Less attendance/engagement means fewer dollars given. 

4. If you are already behind in giving – If you are more than two to three weeks behind, I strongly recommend you do something to head off the summer slump. Summer won’t magically close the gap; it will only get worse. Hoping next week or next month will improve giving is not an effective strategy. The further you fall behind, the harder it is to catch up.

5. If you don’t have a strong fourth quarter – Some churches can run a week or two behind, knowing their last few months will be strong enough to carry them through their budget year. It’s always better to be ahead.

6. If you want to stay ahead – My hobby is running. While I am now much slower than in my younger years, I learned that if I fall behind on my goal pace early in the race, it takes more energy to make up for the lost ground. The harder I must work, the less gas I have for a strong finish. My goal was to always stay ahead of my target time. The same principle works for churches. It takes continual work to ensure your church’s financial stability. Yet, that work assures you stay on pace, which makes hitting your budget numbers easier.

7. If you want to connect your summer vision to giving, moving everyone up the generosity ladder – A compelling vision of life change motivates people to give. For the typical church, summer is the key time for missions and ministry.

Here are two posts about this at I wrote for my sponsor, OnlineGiving.org:



Get ahead of the curve! That is one of what I call my “Brooks Mantras.” I’ve learned that the way to avoid running off the road when church life throws you a curve is to be prepared ahead of time. This post is your warning sign on the road that there are some curves we must navigate up ahead. Every year from the Sunday after Easter until the fall, will present challenges in seeing giving stay at and above the levels needed to fund all God has put on your heart. Planning now puts you ahead of what potentially could be a challenging financial year. This is why, days after Easter, we want you to start thinking and planning to avoid the post-Easter slump in giving.

Here is how you can get ahead of the curve with my new playbook, The 15 Offerings of Summer: How to Reverse the Summer Slump in 60 Seconds. I give you all the advice and tools to help you navigate the challenging days of summer. Get your copy at https://acts17generosity.com/store/

Mark Brooks – The Stewardship Coach

The following post is, in part, a reprint of a blog post I originally wrote for OnlineGiving.org. You can find the link to that original post here: https://www.onlinegiving.org/support/7-reasons-to-make-summer-giving-plans

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